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October 8th, 2009

bwin Announces Closing of Gioco Digitale Acquisition

October 8, 2009 (PAP PR Wire) -- bwin announces the closing of the acquisition of Gioco Digitale S.p.A ("Gioco Digitale"). All conditions precedent to the acquisition have been satisfied.

The acquisition of Gioco Digitale is an important step for bwin to become the leader in continental Europe's largest online gaming market and is in line with bwin's stated strategy of increasing regional market share in established European markets by acquiring local champions. The deal will enable bwin to capitalize on the growth potential of the Italian online gaming industry which is supported by modern, pro-active regulation.

Including Gioco Digitale, bwin's market share of the Italian online poker market increased slightly to 25,6% during September 2009 (August 2009: 25,5%).

Gioco Digitale's experienced management team joins bwin to develop poker and other products in European markets where liberalization and local regulation are emerging.

    Further information:

    Press:
    Kevin O'Neal, Press Officer
    bwin Interactive Entertainment AG
    Borsegasse 11, 1010 Vienna, Austria
    Tel.: +43(0)50-858-24010
    E-mail: press@bwin.org
    http://www.bwin.org

    Investors:
    Konrad Sveceny, Investor Relations
    bwin Interactive Entertainment AG
    Borsegasse 11, 1010 Vienna, Austria
    Tel.: +43(0)50-858-20017
    E-mail: investorrelations@bwin.org
    http://www.bwin.org

SOURCE bwin Interactive Entertainment AG

For details on bwin's online poker affiliate program, please click here.
POSTED IN: Industry News
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