The Messenger Is A Big Part Of The Message

By kingcobra | Feb 28, 2014 | Leave a Comment

Creating value in the product we’re selling is only part of the battle. ... Read more

Building The Proper Foundation

By kingcobra | Feb 25, 2014 | Leave a Comment

Most poker reviews lack the proper foundation.  Even the good ones could really benefit by establishing this better. ... Read more

The Importance Of Advice

By kingcobra | Feb 21, 2014 | Leave a Comment

Our goal is to provide them advice, and advice is what will lead them to deciding, so it’s a good idea to look to provide some ... Read more

Pumping Them Up

By kingcobra | Feb 20, 2014 | Leave a Comment

If we really are looking to motivate people, it’s helpful to actually try to motivate them.

  ... Read more

Answering The Big Question

By kingcobra | Feb 14, 2014 | Leave a Comment

Before answering the big question that all good poker reviews seek to answer, we have to know what the big question is ... Read more

Creating An Air Of Honesty

By kingcobra | Feb 11, 2014 | Leave a Comment

While our goal is clearly to portray our poker rooms in the most favorable light, we have to appear genuine as well ... Read more

Poker Customer Relationship Management

By kingcobra | Feb 7, 2014 | Leave a Comment

It’s not just about converting them to sign up, it’s also about converting them to being a longer term customer. ... Read more

Managing Our Customers Well

By kingcobra | Feb 3, 2014 | Leave a Comment

Just because we’ve converted them doesn’t mean that the relationship with them should come to an end.  Hopefully it’s just beginning.

  ... Read more

Seeking Longer Term Relationships

By kingcobra | Jan 29, 2014 | Leave a Comment

A lot of our business is hit and run, but hit and run isn’t the best way to cultivate our business potential. ... Read more

Informing to Influence

By kingcobra | Jan 20, 2014 | Leave a Comment

Our job is to provide information to our viewers, but only to the extent that it serves our own goals ... Read more

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