What are we really offering our readers as far as poker advice goes?  What are they looking for?  Experience and expertise. ... Read more

We are communicating to our visitors one on one.  It’s us speaking to them.  Why wouldn’t we want to personalize things? ... Read more

In our presentations on our home page, we want to guide people to other locations on the site.  So we need to keep this goal in mind. ... Read more

There’s no time to muddy the waters when it comes to communicating our messages, and this is even more the case with our critical home page.

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What will our site do for people?  Why should people check it out?  There are no more important questions than these, and our answers must be very clear. ... Read more

Where are visitors are directed from our home pages matter, and it matters even more when poker rooms are involved ... Read more

How we present our poker room recommendations is crucial to our success ... Read more

We want to direct people to where we need them to be and where they want to be ... Read more

The appeal of our home pages will depend a lot on how well it is laid out.  Form and function are both important to this. ... Read more

We must be careful not to try to do too much with our home pages and end up cluttering them up too much ... Read more