Creating value in the product we’re selling is only part of the battle. ... Read more

Most poker reviews lack the proper foundation.  Even the good ones could really benefit by establishing this better. ... Read more

Our goal is to provide them advice, and advice is what will lead them to deciding, so it’s a good idea to look to provide some ... Read more

If we really are looking to motivate people, it’s helpful to actually try to motivate them.

  ... Read more

Before answering the big question that all good poker reviews seek to answer, we have to know what the big question is ... Read more

While our goal is clearly to portray our poker rooms in the most favorable light, we have to appear genuine as well ... Read more

It’s not just about converting them to sign up, it’s also about converting them to being a longer term customer. ... Read more

Just because we’ve converted them doesn’t mean that the relationship with them should come to an end.  Hopefully it’s just beginning.

  ... Read more

A lot of our business is hit and run, but hit and run isn’t the best way to cultivate our business potential. ... Read more

Our job is to provide information to our viewers, but only to the extent that it serves our own goals ... Read more