We have reached the critical moment.  We must do everything we can to get them to decide properly. ... Read more

Our fundamental goal here is to persuade.  This is no time to be silent, we must speak up. ... Read more

They are about to cross the road here.  They may make it over by themselves but it’s better if we help them cross. ... Read more

We can definitely have too much clutter on our pages, and there’s something to be said about a cleaner approach ... Read more

Anything we include in our work has to be worthy of inclusion ... Read more

We definitely want to strive for simplicity when we are looking to convert people ... Read more

Let’s make the info we have available enough ... Read more

We want to make sure that the goodies are all in plain view upon first glance ... Read more

Let’s look closer at what was added and removed from Poker Listings’ 888 landing page ... Read more

In our efforts to build a palace out of an already nice house, let’s not turn it into a shack ... Read more