Adding more than just deposit bonuses to your site
Posted by: Greg Comments: (5) Date: April 21, 2008If you're new here, you may want to subscribe to my RSS feed. Thanks for visiting!
As poker affiliates we often times chose to add a new room based on 2 simple criteria. One is which programs are offering us the highest CPA / Revenue Share and converts decently. Another is who is giving away the highest deposit bonus to new players. It’s a valid argument that when choosing to play at a new room a player looks to see who on the network is giving away the most. Most new players don’t even realize that it’s more important to see how quickly the bonus is released than the actually percentage given. Not many people deposit more than $200 to start with, so the really large bonuses aren’t really that important. None the less players love them and affiliates like pushing them.
What should also be promoted on the site is the network, or independent promotions that room is running for new AND existing players. Events and qualifiers such as the WSOP, EPT and tickets to Playboy Mansion to name a few are all great promotions and calls to action. Players know that there is a bonus waiting for them upon their first deposit. They have seen the offers everywhere and know how the system works. However, what will get them to click through your links and make a deposit is that signing up through you allows them extra things like qualifier tickets and chances to play in bigger games.
New Marketing Idea: Start promoting a programs deposit bonus along with a special event every time you add a new room. Make players think that they need to sign up through you to get a special offer that they can’t from another site.
Ask you affiliate manager to give your players something special when they first sign up or make a deposit. This isn’t just a pointless freeroll, but rather a way for you to increase conversions and for them to boost deposits!
For more special offers check out the Promotions Page on PAP.
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Use your prize wisely.
April 21st, 2008 at 8:00 pm
Yes this is the issue I have had, first was the excitement of building a site that is full of content and then working my strategy to get traffic to the site, only to realize I need to work on the conversion factor.
Visitors - Leads - Prospects - Customers
Thanks for the ideas!
April 21st, 2008 at 8:03 pm
It’s really true. There are so many new webmasters that start off with a bang, content and bonus codes. However, a ‘call to action’ is vital if you want to actually make money off the visitors coming to your site.
Adding new promotions keep your content fresh and you visitors coming back to the site.
May 25th, 2008 at 7:53 am
I think this strategy would certainly help new webmasters, I agree to the point of regularly updating fresh content but did you observe any standard frequency that really helps.
April 24th, 2008 at 1:00 pm
Great article Greg!…I still need to work on calls to action but I always list the big events starting with the weekend line-ups that either start the tournament schedule or finish off the week with a bang and new promotions that they are running. I also think its good to include things where you think a player has better odds at competing for something, say for example a room has huge overlays, running step qualifiers to events, etc…anything that gives that little extra bonus that another room may not have.
May 16th, 2008 at 12:58 pm
Great Article and something i need to start doing. I never promoted the WSOP or any sort of ticket tournaments and i think i need to. Well with this WSOP coming up il get right on it. Also what other promotions are people running? I like Cakes gold card race. That is something that has made my players deposit.