Poker Affiliate BlogPoker Affiliate Blog, courtesy of Jeremy Enke and Greg Powell, experts in Poker Affiliate Marketing.

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Becoming and Staying Successful - Three Important steps to remember when promoting poker online.

As you start to develop more of a solid game plan on how your affiliate marketing business is going to run it’s very important to remember these 3 important tactics for long term success. So many ambitious affiliates are going out there and collecting content (content is king) without any plan of attack on how they are going to turn these 500 word articles into cash. Having more content is great if you are keeping in mind that it needs to be beneficial to the reader and point directly either towards a call-to-action or strengthening your keyword rankings. Spam isn’t that great to eat, and it certainly isn’t that great to read either.

Tip One: Landing Pages and Solid Reviews.

Nothing is worse than receiving traffic and then losing them because your site is a mess that can’t be navigated. If someone came to you from Google because they were searching for  “Full Tilt Bonus Codes” then make sure they aren’t looking at an encyclopedia full of screenshots and banner ads. Rather, have them direct to a separate landing page which just talks about what the new Bonus Code is, when it expires and what percentage you’ll receive from using it upon depositing. Also, a personal site review with your honest take on the software, games and security can go a long ways in both your goals of converting more players and ranking better for your targeted phrases.

Tip Two: Offer your visitors something free.

Whether it be a free eBook or a set of poker chips, giving your target audience something to remember you by is very important. I remember when I first heard of the ultra-successful PokerSourceOnline.com I was amazed how they could ever cover their expenses. A year later I was wondering why more affiliates didn’t emulate their model after seeing how their numbers looked. These guys truly are the rockstars of the poker affiliate market. Unfortunately not all of us can pull their kind of traffic and certainly don’t have the capital to go out and purchase 200 sets of poker chips.  However, offering players a poker strategy guide, a hand of the day section or an exclusive freeroll forum is a start. The more people come back to your site the better your chances of securing them as a lifetime player will be.

Tip Three: Try and attract the sort of traffic that will convert for you.

Writing articles, blog posts and news will help you keep building your traffic base and keeping readers coming back to your site. One of the best things you can do is give yourself a task list of creating 2 articles, 3 blog posts and 3 news stories per week that have to do directly with what is happening in your specific niche. If you have a site that focuses on WSOP qualifiers then try and keep as current as possible with the qualifying circuit, the times and dates of online qualifiers and past winners new activity. The more content you have that is relevant, and the more exposure you can receive (RSS Feeds, Blog Exchanges, Linkbacks) the better your chances will be of landing a good amount of depositing players.  Sometimes it comes down to a numbers game, and the more unique visitors you receive the more success you will ultimately have.

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