Correctly posting images to your Internet poker site is a relatively little-discussed component among the many factors it takes to maintain successful poker affiliate marketing search engine optimization (SEO).
But the reality is, posting images to your poker affiliate site in the correct way will not only help your main poker affiliate site get more traffic, it will possibly bring in new streams of traffic just from those images.
1. Image Name: The image should correspond to the title and content of the page it’s on. For example, if you have a page discussing WSOP qualifiers, the main image for the page should be named WSOPqualifiers.jpg.
This is essential — it means that the name of your image should describe what it is, and not be (as is too often the case) just a random number like img4455.jpg.
“The image name should be something like keyword1-keyword2.png,” explains seo2.0.onreact.com.
2. Image Caption: This should reinforce the name of the image and the content of the page.
In this case, an example would be “Qualifiers for WSOP”. Again, a simple step, but one that’s often overlooked.
3. Image File Type: There’s some disagreement on this among the experts, but the general idea is that jpeg is the ideal format. PNG and .gif also work — some believe that PNG (Portable Network Graphics) performs the best, but that’s a minority opinion.
The bottom line: Stick with jpeg unless you have good reason not to, and avoid using anything other than these three. (If your image is something other than these, you can easily convert it with Photoshop or a comparable photo editing program.)
4. Image Size: Most experts recommend that the image “should be at least 250 x 300 pixels”. While that’s not carved in stone, the point is to avoid using small images.
A central image to each page is the idea here, and as such, it should be of sufficient size to draw its own attention — both from your visitors and from the search engine spiders. (Click here to read a debate on image size (and compression) to help steer you in the right direction.)
Also, “to get Digg thumbnailed submission … stick to jpg format and make sure the images can be resized to (or already are) 160×120 or 160×160 pixels,” advises SEOsmarty.com.
5. Image Alt Descriptions: Don’t stuff your alt descriptions with too many alt attributes. Keywords are important here, but not as important as the 4 other elements.
“Make sure that you give the alt property of the image similar key terms and a decent and succinct description — aim to keep it 10 words or fewer,” writes Mark Cronin at SixRevisions.com.
Other hints: Use clear images, and try to use images of people, showing people’s faces. (With an Internet poker themed website, that’s not hard to do.) And maybe try re-uploading existing pictures “since image freshness is a contextual clue for the search engines and might affect relevancy,” according to Search Engine Watch.
“Google Images is another way to get traffic to your site, and if you name your image files well and give them excellent context through their alt property, you will improve your chances of showing up in Google Images results,” Cronin concludes.
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