February 27, 2009 (InfoPowa News) — The World Series of Poker, owned by Harrah’s Entertainment, has announced that it has secured sponsorship for this year’s epic poker challenge from Miller Brewing Company brand Milwaukee’s Best Light — the brew’s fourth consecutive year of sponsorship for the poker industry’s premier competition.
 
“Poker
continues to enjoy growth both as a leisure activity and as a televised
sporting event, so we want to make sure Milwaukee’s Best Light is the
beer of choice whether fans are playing or watching at home,” said Chad Dern,
Miller Brewing Company’s Marketing Director. “When we look at
opportunities for developing alliances that make the most sense for
this brand and help us connect with the right audience, the World
Series of Poker is simply the best.”
 
As the tournament’s
official beer sponsor in 2009 and 2010, Milwaukee’s Best Light has
permission to use the WSOP logo on packaging and in all promotional
activities, and the brand will have prominent signage during the nearly
two-month-long tournament at the Rio All-Suite Hotel and Casino in Las
Vegas. Terms of the two-year deal were not disclosed.
 
“Milwaukee’s
Best Light has been a great sponsor over the years, activating its
sponsorship with advertising and promotions that have truly allowed the
World Series of Poker to expand our fan base,” said WSOP Commissioner Jeffrey Pollack.
“We’re excited to have Milwaukee’s Best Light continuing on as the
tournament’s official beer sponsor, and we look forward to building on
this successful relationship as the tournament kicks off its 40th
year.”
 
In 2008, the WSOP enjoyed a record year, generating
the most entries ever (58,720) from the most countries ever (124).
Participants also competed for the tournament’s largest prize pool ever
($180,774,427). The final table for last year’s Main Event, won by
Peter Eastgate, was staged 117 days after the final nine participants
were determined. It took place in front of a live audience and aired in
primetime on ESPN with Eastgate receiving $9.1 million and the coveted
gold bracelet. The WSOP will run the 2009 final table in the same
manner.