In the past, here at the PokerAffiliatePrograms.com Blog we’ve explored various ways to build a successful poker affiliate SEO strategy. Chief among these strategies is link building, or the process of creating a network of backlinks among various relevant, related websites throughout the Internet that will direct visitors (and search engine spiders) back to your own site, thus giving your website greater SEO power.

But there’s another method to accomplishing this goal that’s also directly related to what we’ve discussed in the past regarding using blogging as a way to build a poker affiliate marketing audience. This alternate method is the process of leaving comments in the blog posts of other affiliates and webmasters who talk about topics related to your own poker affiliate marketing strategies.

These bloggers don’t have to necessarily be writing about poker affiliate content. They can be general online marketing blogs, or blogs exploring the world of poker as unrelated to Internet poker (such as the many World Series of Poker blogs out there).

If you can get in on the discussion on these online poker blogs, you can add a link to your own poker affiliate marketing website directly that doesn’t rely on the webmaster of that blog to specifically link to your site (though it may require him or her to actually approve your comment, but if your comment is relevant and on topic, that should be a given).

Most of the “spam” comments received by bloggers are of the generic, “I loved your post” variety — such as “Thank you so much for posting this excellent information!” These types of comments are almost always automatically deleted, and rightfully so. They add nothing to the conversation or the content of the post, and are obvious attempts to install worthless, unrelated linkbacks into websites the easy way.

That’s what you want to avoid. Don’t be spammy about your poker affiliate comment linkbuilding: Leave real, legitimate comments that add something to the conversation.  If you’re commenting on a blog post about the WSOP Final Table, for example, then know what’s going on, talk about who you think’s gonna win, and why, and build off of the comments before you; get in on the conversation, in other words, just as you’d do with friends at home. You should want to do this and enjoy doing it — if you don’t want to join in the conversation, then don’t. Find another blog that’s more suited to your interests.

But there’s a larger strategy here. It’s about engaging in the online poker (and the online blogging and affiliate marketing) community. Find blogs related to your own and write comments that show you’re part of that community. Be personable and friendly and above all knowledgeable; provide other readers with an incentive to click on your link and visit your own poker affiliate website.

If you can do that, you’ll find that commenting on online poker blogs is a solid way to build links (and SEO poker) for your poker affiliate website.


 

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