As we’ve explored here at the PokerAffiliatePrograms Blog, there are many different paths you can take to make extra money as an online poker affiliate marketer: Creating niche poker mini-sites, promoting specific content that targets certain online poker demographics, even using direct linking to supplement your primary poker affiliate marketing efforts. But perhaps the most popular way for online poker affiliate marketers to reach a larger audience is blogging. Online poker blogging can be a big advantage, and an informative and well-written Internet poker blog can bring in lots of traffic (and extra revenue) to your online poker marketing efforts if it’s done right (and if you successfully engineer it with effective SEO so that readers can find it).

But online poker blogging can be tricky. At the same time, it’s both easy — writing in your own natural voice about the online poker information you already know — and not quite as easy as it seems. It’s a competitive segment; so, although it may not, in theory, be that difficult for you to start an online poker blog and start communicating your online poker secrets, or whatever your topic of choice, it may be hard to get that blog noticed amongst the glut of online poker blogs already out there.

The biggest advantage of blogging for Internet poker affiliates is that it complements affiliate marketing perfectly. The best way to get visitors to click on your affiliate marketing ads is to write blog posts explaining the benefits of the poker rooms you’re advertising. (Remember, though, that U.S. law now states that you must disclose whether a program you’re blogging about is also one of your advertising partners. Read more about that here.)

So, a good strategy to get your online poker blog started is to select a handful of poker affiliate programs such as those at PAP and create blog content around them. Try to select a few that you’re already familiar with; for example, if you’ve played a lot of poker at Full Tilt Poker or Titan Poker, and you understand how those sites are set up and what players may like about them, then when you blog about these programs, you can come from a place of authority, and will be more likely to inspire readers to click on your ads.

But how to bring in the online poker readers, in such a crowded blogosphere? Like your regular site content, online poker blogging should incorporate the basics of poker SEO, as we’ve discussed here at the PAP Blog. Beyond SEO engineering, be sure to use poker linkbacks and other promotional techniques to get your poker blog out in front of the right people. Combined with good content, you can slowly build a strong audience this way, which will boost your online poker revenue.


 

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