April 27, 2009 (CAP Newswire) — Following on a path recently trailblazed by Bodog, Cake Poker is
now the second online poker platform to launch mobile gaming services.
It has released a beta version of a new mobile application of its
popular online poker software, several news services are reporting.
Perhaps inspired by the runaway success of consumer-favorite smartphones like the iPhone and BlackBerry Storm,
it seems that a select number of online gaming operators are
understanding that mobile platforms are a huge and growing market,
especially among young gamers.
How will this new platform mesh
with affiliate marketing? Will it help entice players to try new sites,
or will the introduction of a new platform make players harder to
reach? That remains to be seen; but, it’s safe to say that those
marketers looking for innovative ways to grab mobile gamers at this
early stage will probably lead the pack later on.