Last week, I shared some guidelines on how to figure out what poker affiliate marketing program to promote on your site, focusing on how revenue sharing should factor into your decision. My advice — to give the reputation and brand recognition of poker rooms as much or more consideration as their revenue share — didn’t meet with complete agreement with some of the more veteran poker affiliates at PAP.
But that’s to be expected. Everyone’s online business experience is different; everybody has different approaches; everyone has a different online poker site. Although it runs counter to what I wrote on Friday, I certainly won’t argue with the claim that some of the bigger names may be taking affiliates for granted and short-changing them. But bear in mind, that may not reflect everyone’s experience. (If it’s been yours, please let us know below.)
The bottom line then is to remember that, with online poker, Internet marketing, affiliate marketing, or any kind of online business, there is no right or wrong answer. The most successful guy is usually the one who’s doing something new or cutting his or her own path.
Now, that might sound like a cop-out — after all, if that’s the case, then what advice is valid? Just remember, for beginners, there are still larger rules to follow when you’re out to make money in the world of online poker affiliate marketing.
That said, here’s another beginner’s tip: CPA, or Cost Per Acquisition, might be better for online poker affiliates new to the game, but it probably isn’t a great way to go about setting up a long-term strategy.
Why? CPA means that you get paid a set fee for every player you deliver to a specific poker website — no matter what amount they end up spending. Revenue share means you get a percentage of each player’s earnings.
A newbie affiliate may want to go with CPA because it holds a potential for a bigger payout. After all, it’s easier to deliver traffic than it is to deliver players who are guaranteed to spend a lot. If you deliver untested players who don’t play or don’t win, with CPA, you’re still going to get paid.
But here’s the flip side: If your site gets stronger and you build a following, and start scoring a high SEO placement — and that is the goal, right? — then your player base is more likely to evolve into more experienced players (and higher spenders). And if you’re delivering higher spenders but are still locked into a CPA agreement, you’re probably not going to make as much money as you could.
Of course, a more cynical attitude is that revenue share is better because CPA gives poker sites more of a loophole to avoid playing you, especially if you start earning big money. I don’t fully agree with this theory, but since it does seem to be the experience of some veterans here at PAP, I’ll link to this article explaning the theory and let you decide for yourself.
What’s your experience? Or your preference? Has CPA been better than revenue share for you? Or, maybe the opposite is true? If so, why?
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