You Need To Earn Your Money With This
Some people wrongly think that cross promoting requires less effort than promoting your main offering. So if they are coming for poker, we need to work hard on selling them on that, but we can get away with a half hearted effort when it comes to promoting other things such as financial trading.
While we definitely want to make our best efforts in selling them on our poker related offerings, if we are going to be successful in selling them on something else, especially when they may not appear to be related, that’s going to be even more challenging, and anything less than a good effort isn’t going to succeed very well.
So the amount of time that we should be spending on anything related to our business will need to be justified by our results, and a lot of this is going to come down to what kinds of people our sites attract. If it’s a site directed towards newer players, for instance, we’ll have a lot less luck converting people to trying out financial trading then if our site is directed at very experienced players.
So the first decision you need to be making is whether your site is the kind that you want to be doing all of this in the first place. If so, then you need to make sure that you are putting forth an honest effort, to at least put yourself in a position to succeed. Then, depending on how things go, you can then decide how much time it makes sense to devote to this enterprise.
At A Minimum, You Need To Get Your People Interested
The first thing to keep in mind here is that poker players, like almost all people, aren’t really going to know much about financial trading when they come to your site. If you’ve read through this series, you at least know a little about it, and knowledge here is power.
Someone who is only vaguely familiar with something won’t be too inclined to just jump in, and the more you know about something, and especially knowing things like you can do this and it isn’t as complicated as you might have thought, the more likely that you will be to want to get involved.
The prospect of putting your money on the line where there is a lot of uncertainty about your prospects is going to meet with a fair bit of resistance. So the first and most important thing to get across is that financial trading does not require years of study or training and is something that is accessible to anyone with a decent amount of brain power.
Doing well at poker and doing well at financial trading involves a lot of the same types of skills, particularly in terms of such things as spotting patterns, making sound decisions based upon expected value, studying strategies away from the table, having the courage to act upon our convictions, being able to perform well under pressure, being patient, and so on.
So if we can first convince them that they can actually do this, and learn to do it well, then we have taken a big step toward getting them from the land of confusion and doubt into one where they feel more competent to at least have the potential to do well at this.
Once They Are Interested, Get Them Excited
Starting out, poker players may see financial markets as something to do on the side, to make some extra money at, to diversify things, or even to look to something to fall back on once they retire or get out of poker or whatever. However, the potential with trading is one that truly is unlimited, and while poker players may see themselves one day playing this or that limit and making this or that much money, the prospects for successful trading is much, much higher.
So what you want to do here is sell them both on what can be achieved with this in the short term, as well as the long term prospects. When someone is starting out at poker, we’ll tell them that they can learn the game and make a little money now, but that’s nothing compared to what can be made down the road once you get better and have more money to play with.
So just as we wouldn’t want to just focus on making a buck or two an hour at their present stake, we don’t just want to focus on making a few hundred or a few thousand right now at trading. Making a few million, or more, sounds much more like it, and this isn’t at all unrealistic for traders who are willing to put the effort into things over time.
So once you get them interested, make sure you then look to get them excited. If you can do both, then you have probably made yourself a sale. If you do not do both, you probably won’t sell them.
The Quality Of Your Pitch Will Tell Your Story
I’ve spent quite a bit of time here, 8 blog posts in total, to look to give you an introduction to how things work here, especially where it comes to understanding the similarities between poker and trading, and that should at least get you started as far as the kind of things that you will need to be focusing on as far as looking to connect the two. This should really be your focus, as your prospects will be looking for the connection, so the better you can establish this connection for them, the better you will do.
It really is all about getting people to understand that financial markets are nothing more than huge betting exchanges, and success in this business is all about betting skills. It’s also the ultimate test of intellect, and most poker players pride themselves on their sound reasoning, and in fact they are looking to leverage that in order to make some good profits at the poker table.
Financial trading is a logical extension of all of this, and the potential here to use your mind to make money is unmatched. While this definitely does involve some significant learning, and you can definitely pick up some skills from others, how well you do at this, like in poker, is much more a matter of how well you learn on your own. In fact, this is much more the case with financial trading than with poker.
So if you can convince your players all of this, your success in converting them will go way up, provided of course that they have the means to get involved. The great thing is that it doesn’t take a lot of capital to get started in trading, and many beginners start out with very modest amounts of money.
So it’s an easy business to get started with, they probably already have the basic skills, they will get better with the more they learn, and the sky is truly the limit. So this shouldn’t be all that hard to sell, but only if you sell it properly.
