September 17, 2009 (PAP Newswire) — Leading Internet poker destination Full Tilt Poker has announced a new partnership with Aster Data, a data analytics and management provider for ‘Big Data’ software applications.
The deal was conducted through Full Tilt’s software network, Pocket Kings. The deal will enable Full Tilt to “provide better customer service to players, protect players from fraud, manage their increasing data volumes, and lower their data management and processing infrastructure costs.” If that’s true, affiliates stand to benefit from increased player satisfaction with the popular site, as well.
“Aster Data provides a robust distributed data warehousing solution with powerful analytics capabilities that cuts down our end-to-end fraud analysis cycle time from 7 days to 15 minutes and queries that took 90 minutes now execute in 90 seconds,” said a spokesperson for Pocket Kings. “Not only did we dramatically improve our fraud process by reducing analysis cycle times, and significantly increase analysis performance, but we have lowered our total cost of ownership; including lower hardware costs, software infrastructure, and maintenance.”
To read a news release from Full Tilt Poker and Aster Data, please click here. Click here for details on Full Tilt’s poker affiliate program.