Over the past few months there have been several threads in our poker affiliate forums regarding link building. Most internet marketers and affiliates realize that link building is one of the keys to gaining a top spot in the search engine results. Keep in mind that search engines consider inbound links a “vote” for the quality and usefulness of a Web page. The more votes your website has, the more visible it will be to the major search engines. As many affiliates know, the vast majority of website traffic comes directly from the three major search engines, Google, Yahoo! and MSN.
Link building can be a difficult and time-consuming process, but there are ways that you can outsource the process and generate more links than you could on your own. Some large websites actually hire staff members to focus on link building campaigns, but you can develop high-quality links on your own using a few great strategies.
In the poker affiliate market, you are going to have to do more than exchanging PM’s and emails with a few other webmasters for link exchanges if you want to climb to the top of the SERPS. The following tactics are just a few of the major link baiting tactics you should try to promote your site and increase your search engine rankings.
Syndicate Free Articles
Article marketing has emerged as a very powerful and effective link building tool. How does this link baiting technique work? By creating unique articles and allowing other websites and blogs to republish them, you can guarantee that your links appear on a diverse range of sites. Some of these sites will even republish your article with your backlinks and anchor text. Nonetheless they will always allow you to include a link back to your website at the bottom of each article. Not only will these promotional tools increase your inbound links and search rank; they will also draw in new readers who follow your links directly.
Start a Blog
Blogs are one of the hottest SEO tools used by affiliates and internet marketers today. A blog allows you to publish new content easily and connect directly with your audience. In addition, blogs can be syndicated via RSS feeds and distributed all across the Internet. There are a number of free blogging services available including Blogger and Word Press, which makes this link building technique fast, easy, and very cost effective.
Create a Viral Promotion
Viral marketing is one of the best ways to build word-of-mouth buzz and inspire other websites to link to your site. Videos, contests, and giveaways are just a few examples of potential viral marketing techniques. Once you have created your promotional item, make it easy for users to share it with other online users. Include an “Email to a Friend” link along with quick links to social websites such as del.icio.us, Furl, and Digg.
Write a Press Release
Press releases are a great way to quickly reach out to new readers, get the attention of search engines, and distribute your links to media sources all over the web. An effective press release announces a new product or service that is exciting and relevant to readers. Always be sure to include your complete contact information as well as a link to your website.
There are several different press release services out there, and with many, you can upgrade your release to include backlinks with anchor text.
Quality link building is the most effective way to shoot to the top of the SERPS with a new website. Traditional linking strategies include paid links and link exchanges, but outsourcing your link building can dramatically increase the number of links you receive. Plus you can get penalized for including to many “bought links” into your strategy if Google catches on to it. Article distribution, blogs and press releases are just a few of the top techniques for develop new links, but always be on the lookout for new and creative link building ideas.
To learn more about Poker Affiliate SEO, you can visit our Search Engine Optimization area in the forums and discuss with other poker affiliates.