Does the poker content that you write suck? Even if your poker writing sucks, you can turn it around and make it into fantastic poker content with a little bit of effort. You don’t need an English degree, and you don’t need any slick, high-priced copywriting ebooks in order to make it happen. Here are some tips on how to write fantastic poker content.
9 Tips For Writing Interesting Poker Content
1. Be direct. Focus on nouns and verbs. It’s better to use a strong, clear noun or verb than to use an adjective+noun or adverb+verb. “Loser” is a more direct and clearer word choice than “a losing player”. (“Fish” would be a strong word choice here too, depending on the context.) “Aggressively playing” is a weaker phrase than “betting and raising”.
2. Be opinionated. Stop using relative terms like “some”, “tend”, and “somewhat”. Don’t say “I think” or “In my opinion”. Whatever you’ve written is obviously your opinion already; adding the phrase to the beginning ofÂ sentence makes you sound unsure and weak.
Compare these two sentences:
“Online casinos somewhat alleviate this potential problem because there are no other players to give you advice on how to play your hand.”
“Online casinos solve this problem by eliminating the other players. No other players at the table means no distractions.”
Notice I changed “somewhat alleviate” to “solve”. “Potential problem” becomes “problem”. The strong verb “eliminating” clarifies my opinion and the situation.
3. Read constantly. Read everything, especially literature, but also math, science, philosophy, etc. The more you read, the smarter you’ll be. And smart people have interesting opinions. And you’ll develop and ear for what good writing sounds like.
While you’re at it, try reading your content aloud before you hit publish. You’ll be surprised at how your writing sounds when read aloud.
4. Do crossword puzzles. Doing crossword puzzles will improve your vocabulary. The more words you know, the better choices you can make when writing your next sentence.
But just because you know a big fancy word doesn’t mean it’s the best word in a sentence. Most of the time the nickel word will perform better than the half dollar word.
5. Answer questions. People read your content because they have questions they want answered. So don’t write drivel. Know what question each article answers.
Every sentence, every paragraph, and every article answers a question.
6. Stop selling. It’s the 21st century. Web readers, especially poker players, are savvy. They don’t fall for the hard sell anymore, and most of them won’t even continue to read a page. Look at this example of something someone might include on their homepage:
“My Wanna Be poker site has the best promotions and bonuses online which makes winning a life-changing jackpot easier than you ever thought possible!!!”
Compare that with:
“My name is Randy Ray, and this is my poker site. I provide detailed analysis of poker promotions and bonus offers, including information about playthrough requirements. You can use this information to make an educated decision about where you want to play poker online.”
Notice that there’s an almost total lack of promotion or selling in the second sentence. Which of those sentences is going to get a reader to engage with my poker content? Which one generates trust?
7. Write sentences and paragraphs. Every sentence should make me want to read the next sentence. Every paragraph should make me want to read the next paragraph. Fantastic poker content is written one sentence at a time and one paragraph at a time.
When literature professors analyze poems, they look at why each word (and not any other word) was chosen in each sentence. Do you want to write fantastic poker content? Then know why each word in each sentence is being used instead of any other word.
8. Rewrite. First drafts always suck. The art of readable writing is the art of rewriting. Spend enough time rewriting your content, and you can make it terrific. Publish all your first drafts without any rewriting, and get used to execrable poker content.
9. Practice. Writing is a skill like any other. The more you practice, the more skilled you’ll become.