Online poker mini-sites, or smaller poker portals with fewer pages than what we typically think of as fully built-out sites, are becoming more and more common these days.
And for good reason: Poker minisites require much less work to create (and maintain), but still can have great SEO value. If built properly, they can consistently pull in large quantities of search engine traffic from Google and the like.
They can also be a good way to make money on their own, and can be excellent sources of conversions in their own right. Plus, they’re quite inexpensive, and simple to create and almost effortless to maintain.
The main goal of an Internet poker mini-site is to target a select group of keywords or keyword phrases to convert more specific online poker players. Check your Google analytics for ideas on what kinds of keywords and phrases to use. Chances are there are SEO terms people are searching for that are underutilized on your site. Find a few of these and it becomes a simple matter to build a basic mini-site around it.
The basics of building your poker minisite are the same as building any other website:
- A targeted title tag that incorporates your main keywords and SEO phrases (the ones you think people will search for—check your analytics);
- a meta description that also uses these keywords and phrases (and should be about 200 characters or less);
- and use a clear, basic standard HTML design (I think the term “no Flash” goes without saying at this time, right?). Keep distractions and banners at a minimum, and focus on one thing: Getting your visitors to take action.
Mini-sites can be one or two pages, but it helps to build them out with some articles, a dozen or so that focus on the specific topic and keywords your targeting. So, ideally you’re looking at fifteen or so pages. Of course, it’s still a good idea to update content here and there. Although the idea is to keep them fairly static, to make money online you’ll want to put some work in them occasionally, adding new articles now and then.
The mini-sites can (and should) link to your larger poker sites, which then become hubs. But be careful not to over-link to your main sites; as with any site, a mini-site for poker should still make sense and not appear to promotional or spammy. People can tell.
The affiliate marketing benefits are obvious — if you get more traffic, you’re likely to get more conversions. And mini-sites help bring in traffic by giving you more sources to link from. But remember, mini-sites aren’t really for absolute beginners; start with a main Internet poker site first and then built minisites to support that.
Have you guys had any luck with Internet poker mini-sites? Have you built any, and if so, have you found them good at generating extra money or bringing in increased traffic? Have your poker minisites been effective at converting players, or perhaps good for directing visitors to your main online poker affiliate marketing site?
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