I read this article about how using a checklist can reduce the number of deaths in surgery by a significant factor, and it made me think of how I could probably save myself a lot of time with the employees I manage if I just gave them a checklist to follow when they write and/or publish pages to my websites. Then of course I thought that a blog post about poker affiliate checklists might be interesting to some folks, so here are a few ideas for checklists and items to include on them.
A Poker Link Exchange Email Checklist
If you’re soliciting link exchanges, you should have some of the following items on your checklist:
- I’ve checked the link exchange target site’s neighborhood by looking at its backlink profile.
- I’ve checked the link exchange target site’s neighborhood by looking at the results of a related: search in Google.
- I’ve checked the content on the target site to see if it’s useful and unique.
- I’ve checked the target site’s instructions for how to contact them and followed those instructions.
- I know who operates the site, and that information is clear in the link exchange email I’m sending.
- I’ve suggested where my link would be a good fit on the target site.
- I’ve linked to the target site before sending them an email.
- I’ve included the URL of the page on my site that I’d like a link to.
- I’ve spell-checked the email before sending it.
- I’ve double-checked any links included in my email to make sure they’re not broken.
A Poker Page Launching Checklist
I have my webmaster type people go through this checklist when they launch pages:
- The content has been spell-checked and edited for grammar and style.
- The target keyword phrase is included in the title tag.
- The target keyword phrase is included in the header tags.
- The target keyword phrase is included in the text on the page.
- None of the links on the page are broken.
- The page includes at least one image with the target keyword phrase in the alt text.
- At least 10 other pages on the site link to the new page.
- Appropriate links to other pages in my site network are included.
- The paragraphs are short enough to be “scannable”.
- The page includes at least 1 or 2 ads so that it can generate revenue.
A Poker Content Writing Checklist
I have my content writers review the following checklist before submitting an article.
- The topic of the article is clear.
- The content is unique and useful.
- The content is specific. not vague.
- The content isn’t “salesy”.
- There are no exclamation points.
- The word “very” isn’t used anywhere.
- All the sentences are in active, not passive, voice.
- Adverbs are eliminated where possible and replaced with stronger verbs.
- Adjectives are eliminated where possible and replaced with stronger nouns.
- The article is divided into logical sections with subheadings.
A Poker Affiliate Signup Checklist
- I’ve checked the Internet and major forums to make sure the program I’m thinking about promoting is legitimate.
- I’ve got a specific contact to deal with at the program.
- The program is willing to provide me with individualized promotional materials.
- The program is willing to pay at least a nominal slotting fee before going live on my site.
- The program offers a competitive CPA or revshare deal.
- I’ve read the program’s terms and conditions BEFORE signing up.
- The program is able to pay me easily, with a payment method that I’M comfortable with.
- If I run a rakeback site, the program doesn’t forbid rakeback.
- If I don’t like rakeback, the program doesn’t allow rakeback.
- I’ve added the program to my list of advertisers.
A Monthly Checklist of Poker Site Managment Tasks
- Check the analytics account for my site for trends related to keyword phrases.
- Schedule new content accordingly.
- Track clickthrough ratios on ads, and split-test new ads to try to improve clickthroughs.
- Track conversation rates on ads, and split-test programs to improve conversions.
- Keep a list of commissions due and check them off. If a program gets 30 days behind on payments, their placement needs to be renegotiated.
- Keep a list of advertising expenses paid during a given month.
- Keep a list of content writing expenses paid during a given month.
- Keep a list of webmastering expenses paid during a given month.
- Determine how much profit you made each month. Don’t settle for losing money.
- Have a schedule for producing and launching content, and follow it.
I could probably come up with more checklists, and so could you, but it’s a good management practice. And sometimes we forget the obvious, so a checklist is a great management tool for poker webmasters.