January 29, 2009 (CAP Newswire) — The Poker Channel, which
describes itself as Europe’s “largest dedicated gaming TV network”, has
announced its first significant move into Eastern Europe.

 

The move comes via a new distribution agreement with the Vectra Group, the second largest cable operator in Poland.

Launching
a promotional campaign to all Vectra’s digital basic subscribers on
Friday 30th January, this is first carriage agreement for The Poker
Channel in Eastern Europe, and marks the continued rise in popularity
of the game in the region. With the new agreement, The Poker Channel is
now available to 16,000,000 cable and satellite homes in 17 European
markets.

The new agreement follows this month’s announcement by
Gaming Media Group, parent company to The Poker Channel, of its results
for the year ended 31st October 2008. The Group doubled its TV
advertising revenues, and achieved a 57% increase in Group revenues
overall taking into account casino, bingo and TV advertising. Profit
before Tax has also grown by four times to £1 million.

Programming
highlights for its launch into Poland includes the Pokerheaven European
Cash Game, a high stakes cash game featuring celebrated poker pros such
as World Series of Poker winner, Peter Eastgate; the Cash Game Master
Class, the first ever ‘how to’ series for cash game poker; the World
Series of Poker and the World Poker Tour.   

Chris White,
Commercial Director at The Poker Channel, said: “Our expansion in to
Eastern Europe further illustrates the growing demand for poker and
gaming on TV. We are delighted to partner with Vectra Group and look
forward to delivering quality programming to its thousands of
customers.”

The Channel attracts close to one million unique
viewers per month across Europe, with 65% of its viewers playing poker
online every day.