You might think that poker SEO for Cuil.com is unimportant, but if you do, you’re wrong. Cuil.com might not drive a lot of traffic now, but every search engine starts somewhere. There was a time when Google didn’t matter, and all your time would have been spent optimizing for Altavista. (Although some people reading this might not have been doing poker SEO that long ago.)

Readers who frequent the PAP forums will recognize a theme from a couple of recent discussions there:

That theme is that you should optimize for multiple channels. You should have multiple sources of traffic. Don’t put all of your poker SEO eggs into the Google basket. At one time, people mocked MSN for launching what many thought was a vastly inferior search product. But now, MSN probably sends more visitors than Yahoo. It’s more than possible that in 2-3 years, Ask.com and/or Cuil.com might be able to send a lot more traffic than they can now.

And learning to do poker search engine optimization for Cuil.com and Ask.com will enable you to do a better job doing poker search engine optimization for Google.com, Yahoo.com, or MSN.com too.

The first step in learning how to do poker SEO for Cuil.com is to do a search (or better, many searches) for poker related queries. Then look at the results to see what you can notice. I started with a search for the word “poker”, and here’s what I noticed:

  • 8 or 9 images show in the main results page.
  • 1 video shows up in the results.
  • A box called “Explore by Category” is in the results page.
  • The word “poker” can be found in the title tag of all the results.
  • The results at the top seem to repeat the word “poker” more often than the results at the end, in the visible text on the site and in the metadescription.

I can draw some conclusions from these observations about how to best optimize for Cuil.com, although I could probably come up with quite a few more by looking at more results:

  • Ranking images is important, so if I want to do poker SEO for Cuil.com, I should learn how to get my images to rank.
  • Ranking videos is important, so if I want to do poker SEO Cuil.com, I should learn how to get my vides to rank.
  • The list of categories indicates what Cuil.com thinks are important subcategories of the phrase that I want to rank for. So it would make sense that if I want to do poker SEO for Cuil.com, I should at least touch on some of these subcategories in my copy and site navigation.
  • Using the word “poker” in my title tag, and repeating the word “poker” in my metadescription and body copy is just standard poker SEO for any search engine, but it’s nice to know that it will probably affect my efforts to do poker SEO for Cuil.com in a positive way too.

Where else can I get clues about how to effectively do poker SEO for Cuil.com?

Anyone wanting to do SEO for a particular search engine should read the “About Us” page for the search engine, and the webmaster guidelines for the search engine. What does the Cuil.com About Us page say that could help us with our search engine optimization efforts?

  • Cuil.com searches and indexes more pages on the Internet than Google or MSN.
  • “Rather than rely on superficial popularity metrics, Cuil searches for and ranks pages based on their content and relevance.” You can conclude from this statement that they’re talking about link popularity. In other words, onpage SEO matters for Cuil.com, and it matters a lot.
  • “When we find a page with your keywords, we stay on that page and analyze the rest of its content, its concepts, their inter-relationships and the page’s coherency.” This tells me that if I want a page to rank for “poker players”, I should think of concepts related to”poker players” and include them in a coherent way within the page. Related concepts might include “World Series of Poker champions”, “blackjack players”, “bridge players”, “professional poker players”, etc. Including those related phrases on the page might help me rank better in Cuil.com.

There’s a lot more to read in the “About Us” section, but doing poker SEO for Cuil.com is no different than doing poker SEO for any other search engine; you start by examining the search engine. Most webmasters probably search for “Cuil.com SEO tips” or “how to do SEO for Cuil.com” and get their advice from SEO blogs first. But that’s doing it backwards. Want to optimize for a search engine? Start with the search engine you want to do SEO for.