As a poker affiliate, you’re on a never-ending search to score poker player traffic. We’ve already explored some ways to maximize your SEO and get higher search engine rankings — a great way to pull in casual traffic. But what are some ways to get your Internet poker site’s name out in front of serious poker players?
Poker chat rooms and forums are probably the most cost-effective answer to this question. If you’ve spent any amount of time at poker forums and chat rooms, whether here at PokerAffiliatePrograms or at some of our competitors’ sites, you’ve probably found that these are gathering grounds for affiliate as well as players, no matter whether the site is set up for one or for the other.
There’s a couple of reasons why affiliates spend time at chat rooms designed for poker players: First and probably foremost, most affiliates tend to be online poker players themselves. So, they like to spend time at poker chat rooms to trade stories and info with their peers, to talk about famous players, to compare notes on sites, and generally just to chat with other Internet poker players who are at their same skill level.
But there’s another reason why online poker affiliates make a presence at poker chat rooms: They’re great places to advertise your online poker affiliate site.
Subtly, of course. In chat rooms, as in most other places where professionals hang out and talk shop, blatant advertising isn’t only frowned upon but usually outrightly banned. Still, it’s common practice to mention your site in your signature, and to include links to your online poker affiliate marketing site there, as well. That’s subtle advertising; if other people like what you have to say, they’ll probably check out your site out of curiosity.
Think of this as getting involved in the poker community and networking — always a good way to spread the word about your website, whether it’s poker or any other interest, as long as it’s done tastefully. If you take the time to build relationships with the poker player community, and impress them with your knowledge of the game, chances are they’ll check out your poker website. And that’s building traffic of the best kind: Online poker players who are serious about the game.
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