Continuing the list of essential factors in poker affiliate SEO, today we discuss the importance of an effective sitemap on your poker affiliate website.

“A sitemap helps search engine crawlers to effectively identify pages and posts that should be indexed and made accessible to visitors through search engines,” writes Robyn-Dale Samuda at “It is basically a file named sitemap.xml which is usually located within your blog’s root directory.”

And although it doesn’t have a set template — indeed, it can take the form of a notepad document or even a separate web page on your main poker affiliate site — there are preferred ways to set up your sitemap for better search engine indexing. You want your sitemap to be in XML language, properly and cleanly formatted. (XML stands for Extensible Markup Language, which is a set of guidelines for encoding web content in a form that can be read automatically by machines.)

If all this seems like confusing techno mumbo-jumbo, don’t worry — it’s not as hard as it sounds. (And if you’ve already partnered with an SEO savvy web designer to design your poker affiliate site, chances are he or she will already know all about this, anyway.)

To make things easy, Google even offers an XML Sitemaps plugin that will automatically create and update your poker affiliate sitemap. So when you update your blog, your sitemap gets automatically updated, too, and the search engines are notified. “This will significantly increase your site’s crawl rate,” Samuda adds.

If this is all in place, you’ll be indexed by all major search engines — Google, Bing, Yahoo and Ask all use the same sitemap standards.

Once upon a time, site maps were used more by users to navigate web content. Now, that’s no longer the case; sitemaps are important more for search engine power. And just a few simple steps will help ensure you’re not missing out on this crucial element to poker affiliate SEO success.


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