January 13, 2010 (PAP Newswire) – Online poker affiliates in Canada could see a bump in poker traffic as one of the Internet poker world’s most popular brands, UltimateBet, prepares a massive advertising campaign as part of a new sponsorship deal with the National Hockey League (NHL).

The sponsorship is between UltimateBet.com and the Calgary Flames, and will feature the displaying of UltimateBet.com’s logo on rink boards during games at the team’s home arena in Alberta.

Viewership should be high; the Flames franchise is currently leading its Northwest Division and is poised to appear in the post-season, starting in April.

UltimateBet.com is celebrating the sponsorship with a variety of exclusive promotions designed to get online poker players and hockey fans alike into the action. Click here to read about these promotions at iGaming Review. And click here for details on the UltimateBet.com poker affiliate program.