Once your site is up, traffic is coming in and you are seeing those affiliates turn from zeros into real numbers life is going to feel pretty good. After all you represent a small percentage of affiliates who will ever receive a commission check for what they have done. Congratulations! You’re on your way to becoming a successful affiliate marketer and it’s time to put your business into growth mode.
When you have successfully launched your site with the right design, base content and keyword strategy it is time to plan out an ‘update timeline’ and implement a content management system (CMS). Keeping yourself on schedule will force you to start current with the market by looking for news and promotions that is relevant to your site. I have always felt RSS Feeds are a great way to get a quick snapshot of what’s new on the sites you find most influential. Also you can register to receive new blog information, like the PAP Blog, directly to your own Google start page at www.google.com/ig
A lot of webmasters start with a ‘What’s New’ section or current news as a way to keep visitors informed on current trends. This is a good addition if you make the effort to keep up to date personally and not solely rely on an RSS feed plugged directly into to your site to deliver all content. I would suggest reading yourself and then summarizing the news into your own words, with relevant links, and direct visitors to places where they can read a review and register for a new program. Dating these entries is a great idea as well so visitors can see the new promotions are current and not outdated. Sending people to expired landing pages will hurt your credibility and kill conversions.
Another feature that is very useful is adding a way for your repeat visitors to have feedback with you as a webmaster. Placing a ‘was this page helpful’ tool is a great way to get a quick snapshot of what users feel is beneficial and what may be a waste of space. Again, pointing visitors towards registering a new poker room account is the goal. Don’t lead them to another sight by directing them to irrelevant content on your pages. Acquiring email address is also a nice way to build a good customer case. Make sure your newsletters are informative and not just HTML spam letters and creatives.
When you have been running for a week or so it’s time to get Google Analytics added to your site. It’s a free service that will show you where your traffic is coming from and what they are doing once they log onto the site. Also keep an eye on what your competitors are doing, what content they are adding where they rank in search engines. Research their backlinks and see what you think is working for them. Joining a forum can also help you source new resources and tips on gaining traffic and aiding conversions.
Most importantly, be a student of what you are promoting. I am not encouraging people to gamble, but playing a game or two of poker on the sites you are promoting is a great way to get a real feel of what you are ‘selling’ and will help you create unique content and reviews. If you don’t want to spend money then look for a freeroll or play money game and get some screenshots. Adding a personal touch goes a long ways when presenting unbiased sales driven copy to your visitors.