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I'd say targetting the 5 million people is a much better strategy.
Much less competition and you can build a great site around poker in your Country.
If i was you thats what i'd definitely look into doing.
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Yes you got a point there. There is another problem though. The rules of promoting online poker in my country are a bit tricky as to whether its allowed. Thats also why i have always focused on the english/us marked.