Wow there are some great idea popping up in this thread!! I think I'll leave it as a "Sticky" for quite a while. I suppose I should probably make a contribution also.

I love the idea of placing cards in all thee books at the book store......genius

Here's a promotion I did last year that worked well. As you guys know I also own PokerCareers.com. I placed an ad on two of the large job boards monster.com and hotjobs.com as well as in the local paper that said "Help Wanted - Poker Players"

I then essentially told folks that I was looking to bring on new players to Party Poker and that I would match their deposit up to $100. I also explained to people that I would coach them in becoming better players while they were getting started.

Oh yea and most importantly I had my Bonus Code listed in the ad on Monster. I got questions from folks every day and got some sign-ups as well just from having the Bonus Codes there.

Although keep in mind it did cost me a few $$ to run the ads.