Too funny that the bookstore idea got posted, I just started doing that myself this week. Also, try putting your cards in/near any poker related merchandise (chips, table tops, poker videos, etc)
I live in Myrtle Beach, SC so come summertime I have a huge market to cater to, and luckily most of the vacationers here are my target market. They are either golfers, or young adults who like to party, and both of these groups are huge poker players. To cater to the golf business I am in the process of working out a deal to have my bonus codes either placed on scorecoards (which are in every cart) or have a separate card placed in each cart.
As for the young crowd, a few of the bars around here have been receptive to letting my hang a nice looking card holder on the wall that you see right when coming out of the bathroom.
Another idea to market to the bar going crowd is to have your URL on coasters, beer mugs, pretty much anything seen over and over by people. Most bars are more than happy to let you buy their pint glasses for them, and it is really great advertising.
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