With the TV add campaigns they run i think it will.
A player signs up, plays a few freerolls. 3 months later they see an Advertisement for FTP, Phil Ivey playing etc. Think back ahh i know that site i signed up, click in then deposit.
"Make sure you don't lose any of the credit - or players - you deserve. Use our promotions and advice to help turn your play money accounts into real money in your pockets."
Now without knowing our players email address, we have no way of being able to make them deposit. As soon as they leave our site, unless they return we can't just make them convert. It's fulltilt's job.
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