Quote:
Originally Posted by Stocks
Good post.
Also I thought 12 months revenue was kind of the average for the asking amount and up to 24 for a high quality site.
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I think its very hard to give a general estimate as it really depends on where the revenue is coming from. I'd be much more willing to pay a higher multiple for a site that has multiple stable revenue streams then for one where everything is dependent on the google ranking for 1 keyword. If google sneezes, the site's value disappears and we all know how much rankings can fluctuate.
Secondly, a site with real growth potential will get a higher multiple then a site where the buyer is just expecting to maintain current revenue flow.