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Originally Posted by poker69
How tough is the competition for the SERPs compared to Poker?
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Less competition obviously, but the high ranking sites have also been around many years longer in the sports industry. Still plenty of room. For information on games, free picks, predictions, sports stats etc the search volume is amazing - plenty of ways to get traffic.
Quote:
Originally Posted by poker69
Is the US market a good area to focus on sportsbetting or is it mainly out of North America?
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Depends on the type of site your running. For the US I think the smart strategy would be to market two or three sites as an affiliate, build lots of sports traffic using any group of: forum, free picks, game coverage, sports betting tools etc. When your site is established sell advertising on it rather than affiliating. Many of the best sportsbooks for Americans don't run their affiliate programs well (or don't have affiliate programs at all) because they prefer not to pay affiliates.
I'd start off with something like Bodog, Bookmaker, 5dimes and Skybook (Skybook I'd move in and out of featured: Football - Basketball season there worth it. There not worth promoting much beyond that.
I'd look to try and sell advertising to WSEX/Matchbook in the future.
Outside the US market is so much better for an affiliate. though you can make money with either.
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Originally Posted by poker69
Any tips in general when starting up a smaller sportsbetting site?
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Most people don't click affiliate links to sportsbooks - so build something that you can change to the advertising based model in the future.