Hi poker69,
Do you have a preference... promoting to the US market or European market or another market?
The UK market is great, even if many sportsbook affiliates focus on that market, because this demographic tends to convert well.
The other advantage is that if you target markets like the UK or Europe, there will be overlap with other countries that enjoy the same sport. For example, the IPL cricket league has started and will attract bettors from several countries, not just the UK.
