Very generally...
A few link exchanges
Submit a handful of articles to ezines
That's right at the start, beyond that I expand more in other areas for links.
To be honest, I only really experienced the sandbox with thepokerbank, as the following site was on the same IP and so was ranking well from the start. The next site after that wasn't too heavily focused on poker and gambling as the others, so probably had the opportunity to miss it.
Maybe my linking strategy is better now than it was when I first started, so possibly would be able to help with the effects sandbox now. But I remember that for a good 6 months or so thepokerbank didn't rank well at all for anything, then all of a sudden things started to change. I'm still confident that the sandbox does exist though.
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