Bingo SEO

[Randy]

Does anyone here specialize in bingo SEO? I've heard it said that bingo is more popular worldwide than poker even, but we rarely have conversations here about bingo SEO, bingo website design, or bingo affiliate programs.

Who's doing bingo SEO? Who specializes in bingo website design? Who's seeing success with bingo affiliate programs?

[3jokers]

I have a Swedish bingo site and I try to seo the term "free bingo" as much as possible. Free bingo bonuses actually converts to real money players quite often.

[Randy]

Originally Posted by 3jokers

I have a Swedish bingo site and I try to seo the term "free bingo" as much as possible. Free bingo bonuses actually converts to real money players quite often.

Nice tip! And that is a major difference between bingo SEO and casino SEO, because free players at casinos don't convert very often (in my experience, anyway).

[Greg]

This is a great point. It seems that Bingo players are far more likely to convert from free terms due the fact that they're less likely to want 'something for nothing' like the casino crowd. A small, realistic bonus works very well for Bingo. Even the $10 free works for some people.

[dvd436]

Wow I'm finding it almost impossible to get the free players to convert. I must have close to 50 non depositing players now and 0 depositing.

If anyone would like to take a look at my site and shed some light on the situation that'd be cool.

[DealerDan]

Think about the way you're marketing. Free no deposit bonuses should be used to entice a player to trial a site out, and then if they like it, deposit.

With your site - you're basically telling the players "Hey, play for free at this site, if you lose your money here's a whole bunch of other sites you can play for free at". So even when the bingo room try to convert them to a RMP by offering deposit bonuses etc, they're going to think "why should I risk my own money when I can use bingofreenodeposit to find other sites to play at where I don't risk my own money."

Believe me, speaking from experience here I've had sites like yours in the past and I've did fantastic in getting signups, but the conversion ratio is horrendous. I monitor clickthrus, and I'd see it time and time again - people from the same IP would click through one link one day, then when they lose their free cash they'd sign up at another one the next day etc.

[dvd436]

Thanks for taking the time to look over my site. Do you think that just adding what the deposit bonuses are will help substantially? Or do you think it suffers from the outset just due to the name?

[pokermonger]

DealerDan, that is one of the best posts I have read. Excellent insight. Thanks for sharing.

[Randy]

I posted an article in the blog today about creating content for bingo sites that might be of interest.

[DealerDan]

Originally Posted by dvd436

Thanks for taking the time to look over my site. Do you think that just adding what the deposit bonuses are will help substantially? Or do you think it suffers from the outset just due to the name?

This is where you're going to have to really sit down and think about your site, and the people who visit etc. There's quite a few options you can do here - you have to decide what best one is. Some examples would be leaving the site the way it is, maintaining it regularly and just hoping that they convert. Or trying to focus on deposit bonuses etc. You could abandon the site and move on to other projects, or you could focus on one specific no deposit bonus, build the site around that and hope that by focusing on this one bonus they won't be tempted by anything else.

Also - think about educating the player, in ways that will make them stay at a bingo room. Try and explain the negatives of no deposit bonuses, and that by picking a bingo room and staying there, they get loyalty bonuses etc. Basically - get inside your visitors mind, and then think "How could this site convert me, the visitor, to someone who plays bingo for real money?". If you can get an answer for that, you're good to go

Also talk to some bingo AMs, get feedback from them. Really it should be their job to know the best ways to convert free money players, and if you explain your situation and target market they should be able to share some ideas, and work with you on converting. And if they don't - drop em,and promote the ones that do help you

Originally Posted by pokermonger

DealerDan, that is one of the best posts I have read. Excellent insight. Thanks for sharing.

Thanks Really appreciate hearing stuff like this.