I was actually going to write an article about this, but it's easier to just make a post. Besides it 1:30 on Friday and I want to go golfing and start my weekend.
While in Amsterdam all I heard was "We're going to China", especially from the event organizer. Likewise all I ever hear anymore is how lucrative the Asian markets are and how their going to get even larger.
Perhaps some of you saw my post in the
PAW Network area about Casino Fraud....fair enough, but this isn't really the reason I am making this post. I'd just like to set the record straight, and publicly state that Asia isn't all it's cracked up to be.
In fact I have news for everybody, China and Asia suck if you're an operator and not already embedded in that culture somehow. No not just because
PAW has seen fraud from there, but because even the biggest online casino in the world couldn't get past the player and affiliate fraud in that market.
I talked to one of the execs from a major online casino (think pink bunny) that spent millions of dollars going to Asia, set up support centers, spent millions on marketing, etc.
And even they were shocked at just how bad the bonus abuse, player fraud, and affiliate fraud was. So bad that operating in that market was a losing proposition and it made sense to chalk it up as a loss. And yes, you guessed it, they pulled out and no longer service players or affiliates from these areas.
Of course there are tremendously rich ballers there that will drop millions in Macau on a baccarat session, but for each of these guys, there are 1000 either poor or savvy individuals in these countries looking to make a quick buck or scam the online gaming operators.
There, I said my peace. I am just so sick and tired of hearing how fantastic the Asian market is from people who have absolutely no clue.
If you want a great new market, look in places like Germany and Russia or even parts of the Nordic countries.