page conversion question

[scrawnybob]

hi all

this is probably a how long is a piece of string question but ...

I am trying to assess if my review pages are too laid back on the call to action stuff ... I tend not to be so keen on a "buy it / get it now" best thing since sliced bread approach - which may be right or maybe wrong

so my question is this - what is a decent ball park conversion number for vistors to a poker site review page to registered signup at a site ?

I appreciate that there are a hell of alot of variables

eg. how good the sites stats are at actually tracking genuine signups etc which would through this out but ...

say for example I am getting 30 unique visitors per day to xyz review page

and then I'm seeing 8 signups per day right at the other end on the poker sites affiliate stats

this is a rough conversion of 1in4 or 25%

is this good / bad or typical ?????

I know this isnt a terribly scientific approach (as I have sites which do better and worse) but I want to be maximising the conversion rate of visitors to my review pages as this is probably more effective at increasing rev than just getting more traffic which would convert at a similar rate

so is 25% a reasonable rate or is there alot of room for improvement ?

as I have a pretty similar approach on all review pages I guess any improvements on sales technique / call to action / conversion would work over all the reviews

cheers in advance for any suggestions / thoughts / feedback and figures other think they get

scrawnybob

[haynesey]

Do you mean conversions on direct entry to the review page?

Or conversions on people eventually entering that page?

I.e did they go there through a search engine, or did they navigate through your site and find that page?

[J S]

scrawny, while this doesn't exactly answer your question, you can use a tool to watch videos of your visitors actions once they are on certain pages of your site. You put the script on whatever page you want and it records visitors actions, clicks, etc... Will give you some great insight into what is and what isn't working on your page.

I wrote a post about this if you want to see more - Record videos of website visitors. It's free for up to 100 recording per week I believe and it also creates heatmaps to show which links are getting the most clicks etc...

[scrawnybob]

hi

cheers guys -

the figure of 30 uniques to 8 registered on poker site was from search traffic to a single poker review page

I'll have a look at the video thing - I already use heatmaps which has been useful for seeing what links are more popular etc

(and has been interesting on a couple of things I might have changed but as a result decided not to)

my question (which maybe an unrealistic one) is more about what other affiliates think of as an acceptable / realistic conversion rate (if that makes sense)

obviously we would all like 100% but that isnt going to happen ... curious what everyone aims for as a realistic figure

25% ? 5% ? 75% ?

its more to get an idea if I'm getting close to a general average or a million miles away - In other words if I fiddle with things to get a near maximium likely conversion rate (from raw unique visit to signup) - what do people think / have found that figure is / would be happy the page is performing well / or deem its performing badly

cheers scrawnybob

[PPP]

"so is 25% a reasonable rate or is there alot of room for improvement ?"

100 visitors to a page, 25 play money registrations? That would be spectacular.

[scrawnybob]

hi

thanks PPP

I'm pretty sure other reviews of sites dont convert at the same rate - some do, some dont come close and others might do a bit better

thats kind of what I was trying to establish - at what conversion point do you say "this page is converting as well as can be expected" and if pages are broadly similar then a lower conversion rate is likely to be the appeal of the actual site rather than not getting the pitch right

if that makes sense ?

the trouble with poker sites stats is you might have banners in several places which you know / dont expect to be terribly effective but they will knock your stats down to say 1% - 6% of impressions or whatever which doesnt really help compare and change pitching / presentation factors with any kind of control on the key review pages

so yes thats a great help that aiming for say 25% or 30% is a good result and not to expect 60% or 99%

be interested to see what others think is a reasonable conversion figure too

cheers scrawnybob

[SunPoker.com]

Originally Posted by J S

I wrote a post about this if you want to see more - Record videos of website visitors. It's free for up to 100 recording per week I believe and it also creates heatmaps to show which links are getting the most clicks etc...

Wow, nice find and post!

Mark

[GCPguy]

be interested to see what others think is a reasonable conversion figure too

Same here. I'm just starting to learn and focus on analytics and would love to here some target figures for things like conversion and bounce rates.

[diverf1]

i think 25% is good but it can be better up to 50%+ sometimes
but it is difficult to say what exact steps need to do with page ...