What to Charge for Banner Ads?

[CoolDog]

Hi guys,

Hypothetical question for selling banner ads on a brand new site (no traffic and no PR yet).

The site would most likely be a PR 2 in six months.

There would be two banner spots for site wide banner ads on about 20 pages (including home page) and growing. The banner sizes would be 234X60 and 120X60.

What, IF anything, could I charge for a site wide banner spot for a 12 month term? I figure if I were to go 12 months for cheap then it makes it up to the advertiser for the first few months when the site is slow and low PR.

I never sold banner ads before, so any suggestions that you can give would be appreciated.

I tried searching the forum but could only find prices and info on ads from established sites.

Thanks,

CoolDog

[Cashmirrors]

Totally depends on the website and industry.

The best way to go about it is to start by filling the adspace with affiliate banners. See what you earn from those, then you have an idea what the space is worth. After you have that initial value you can treat it like an auction - whoever is willing to pay the most gets the spot.

[CoolDog]

Yeah, that's the thing... it's a new site so at this time there would be no earnings even from my own affiliate banners. But more than likely in a short time down the road they will convert.

I was thinking maybe in and around the $10 a month (or $100 year) mark?

I have no idea. Would that be a fair price?

CoolDog

[J S]

it's honestly impossible to answer that question for an unknown site in an unknown industry with unknown details.

one milllion dollars

seriously without knowing how much you could make with the maximum converting banner in that place it's impossible to give you even a remotely accurate answer.

[CoolDog]

I know, it's a pretty broad question.

I think I'll wait until I get some traffic to this new site and a PageRank before I even think of selling ads.

Best to have some numbers and facts to backup the goods.

CoolDog