Digital entertainment and online gaming giant Bodog.com today announced its venture into television, with its first one-hour special to air on Spike TV, December 18. The show will be hosted by Calvin Ayre, Bodog founder and chief executive officer. Bodog Salutes the Troops: A Tribute to American Heroes features Canadian singer/songwriter and Bodog Music artist Bif Naked; rap mogul Snoop Dogg; "American Pie" actress Shannon Elizabeth; actors Dule Hill and Joshua Malina of "The West Wing"; television host Carson Daly; actress Estella Warren of Toronto; comedians Wanda Sykes, Colin Quinn and Paul Rodriguez; and many others. Featured on the cover of the November edition of Canadian Business Magazine, Ayre is no stranger to the cameras. The Lloydminster, Sask.-born billionaire entrepreneur, who has become the face of the booming online gaming industry, also stars in the latest Bodog TV commercials, and has been front and centre at a number of celebrity galas. On July 22-23, Ayre's Costa Rican-based, billion-dollar entertainment company threw an extravagant charity poker and benefit concert in Hawaii. Now the highlights of the Bodog Salutes the Troops event have been collected in the one-hour Spike TV special, which airs on Sunday night, December 18 at 12:30 a.m. "This first step into the television industry marks another milestone for the Bodog Entertainment Group, and sets a strong example of how a well-defined and evolving brand has the capacity to crossover into any industry," says Ayre, a resident of Costa Rica. "We will continue to delve into new space, redefine the playing field, and build upon our solid business foundation. Hold on to your seat, this is just the beginning for Bodog." The Bodog Salutes the Troops celebrity charity event featured an ensemble of musicians, actors and comedians, all of whom were on scene to raise money for the Fisher House Program, which benefits the families of the U.S. military. About Bodog Bodog.com, located in San Jose, Costa Rica, is federally licensed by the Costa Rican and UK governments. One of the pioneers in the field, Bodog.com is the top-ranked US facing online gambling brand, with highest site traffic amongst multi-product US gaming web sites according to Hitwise. Bodog.com, valued at over US $1 billion and ranked in the Power 10 online companies by eGaming Review, has processed over $6 billion in wagers in the last 12 months. Bodog.com Marketing Conference,
www.bodogconference.com, will take place in Las Vegas, Summer 2006, attracting the leaders of the online gambling industry. Bodog Entertainment Group also includes a music label, BodogMusic, an online magazine, BodogNation, and other properties coming soon. For more information, contact Media Relations at 1-866-892-3371, or prbodog.com. BODOG is a registered trademark of Bodog Entertainment Group S.A.
For further information: Bodog.com Media Relations, +1-866-892-3371,
pr@bodog.com /Web site:
http://Bodog.com
I can't even sign up to their affiliate program (not that I have a site worthy of it just yet) - they demand a PR3 for all affiliates or so I am told.
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