An article on the business of online poker

I came across this article today and it is probably one of the better ones that I have read regarding the "business of online poker". At the rate this industry is growing it is critical to look at the big picture and truly see this as a business. the online poker market rivals many other big industries and each day it is becoming less and less taboo.

Anyhow this is a reprinted article and is rather long, but well worth the time to read it.

Online Poker - The Business Side

[PokerMaster]

Excellent Article. Thanks.
Being from the UK I can definately say offline marketing has an advantage over online here. Sports betting companies here such as William Hill, Victor Chandler, Betfred, have had betting shops all over the uk since the 2nd world war. They are established busineses and already have the full trust of the consumer. All of these "bookies" (as we call them) have opened poker sites and heavily market these rooms offline. The reason you dont see them so much are because they don't have to have such big affiliate campaigns, either they don't have an affiliate programme at all or they offer less than the US orientated sites such as Party. They don't need to....

As for TV poker, I have been following the new Poker Zone (uk) satelite channel, you can view a live feed from my site at: http://www.pokerbonusdirect.com/poker-tv-guide-uk
for the last couple of weeks. Believe me, it gets kind of adictive lol and fun. Playing in the TV tournaments and tables is all the more exciting, cos if you reach the final 100 or so you could end up a tv star of sorts, and the fact that you can watch it back after and see what cards the other players had, makes it even better.

[cmos]

Yeah, I was amazed with all the poker advertisement everywhere when I was in London.