I have had AWESOME success with Adbright, you just have to be smart about about how you do it. If you know what your doing you can find some hot deals - sites with tons of quality traffic that are dirt cheap to advertise on. You really have to dig to find these sites tho... for every hot deal there are about 5 sites simply not worth advertising on. There are a few other tricks of the trade too. Advertise on sites on certain days they will have a spike in traffic For example, I advertised a non-gambling site on NHL.com on the first day of the NHL pre-season. I had to book it like two months in advance - but it cost me the exact same as any other day would... only it has 5-10X the normal traffic that day.
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I'd describe my SEO hat as a darkish gray...
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