Online gaming Companies Partnering (KPI's)

[Jeremy]

I probably should have made this a news story but I am in a rush. Nonetheless it is an interesting move by all the big boys. I pasted this right from their press release.

6^{th July 2006}

Online Gaming Companies Agree to Harmonise KPIs

In recognition of the need to increase the level of consistency in the reporting of information across the online gaming industry, a number of the world’s leading online gaming companies gathered in Gibraltar to agree a common approach to the reporting of Key Performance Indicators (KPIs). The forum was attended by the following online gaming companies:

PartyGaming Plc www.PartyGaming.com
Ladbrokes Plc www.Ladbrokes.com
Sportingbet Plc www.Sportingbetplc.com
888 Holdings PLC www.888.com
CryptoLogic Inc. www.cryptologic.com
Carmen Media Group Ltd www.carmenmedia.com

A consensus was reached on a set of KPIs by each company participating in the forum ("primary KPIs"). It was agreed that operators would move to reporting these KPI’s over time. When reported, each KPI will be based on a consistent definition, terminology and basis of calculation.
The indicators agreed as primary KPIs with accompanying definitions are:

1. • Cost per Acquisition
2. • Real Money Sign-up
3. • Unique Active Player
4. • Yield per Unique Active Player

Definitions for each of the primary KPIs listed above are included in the Appendix. It is hoped that, over time, additional online gaming companies which did not attend the summit will also seek to adopt these primary KPIs so as to present a consistent approach across the whole industry.

Commenting on today’s announcement, Martin Weigold, Group Finance Director of PartyGaming, and host of the KPI summit said:

"I am delighted that the world’s leading online gaming businesses have taken the initiative to agree a consistent approach for reporting KPIs. We believe that this will improve transparency and remove any confusion over reporting differences between online gaming companies. Today’s announcement is a further important step forward in improving the understanding of our rapidly growing industry."