I really don't want to share all our trade secrets quite yet, but I will say that the site was launched on December 9th, and on the day we hit the homepages of Digg and del.icio.us we went over 50K uniques. Before this we were doing around 5k - 6k uniques per day. However that exposure has harnessed us literally hundreds of new backlinks on high PR
blogs and websites with our targeted anchor text. In fact it has actually been a viral dream come true as literally every minute someone is posting their book cover on a website, forum, or
blog somewhere.
The fruit of all this has not even been close to realized yet in terms of SEO, but I assure you when it is, Kyle and I will be toasting in Las Vegas with some expensive liquor.
We already have great penetration in the SE's and these massive high quality links have really not played a role yet as they are so new. I don't forsee a day anytime in the near future where we will be under 20K uniques. In fact our Alexa ranking today was around 4000.
That is all, I will write an article about this in a few months.