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So I was looking around the Internets trying to find partners to do a link exchange while I noticed something. Websites that don't have their link page indexed, have +2PR higher then sites that have their link pages indexed. I know why this is, google tends to see these reciprocal links as natural links, which rank higher in SEO. But isn't this a dick move though, getting reciprocal links knowing that the other person wouldn't be getting anything out of it except for maybe 1 or 2 random clicks. Or should we all be doing this for the greater good for our sites? I still say it's a dick move.
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The bottom line is that I believe Google really likes links of all kinds but is trying to hide its love a little bit here
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