poker/gaming demographics

[2pair]

Hey does anybody have any good resources (articles, studies, etc) that show different poker demographics? Any studies with good solid data would be appreciated. I googled the heck out of the subject and I couldn't find anything but just trash articles.

[kingcobra]

Other than searching online poker demographics I dunno - I found a few things but it seems to be dated and sparse. Let me know if you find anything good as I'm interested as well.

[2pair]

http://www.pokerpages.com/ppii/entrants.php

I found this interesting but far from comprehensive

[allinallen]

This looks pretty good but it's REALLY expensive. Anyone want to download it and share
http://www.mindbranch.com/Online-Gam...rch-R394-0005/

[kingcobra]

That's a lot of mula for some merely interesting info from my perspective anyway. If there's someone who wants to pay the $375 I wouldn't mind having a look at it as well. Wait a minute, wouldn't that be copyright infringement? Just kidding don't want to start another one of those threads for awhile

[2pair]

I'm sure that's nothing for a larger company that's interesting in developing a marketing campaign for us little guys a tad much. Still it appears to provide a lot of valuable information. It was published in 2003 though, so it might be a little out of date.

[kingcobra]

That's way out of date actually.

[pauljones]

imo [from my experience] aim for guys 18-40.

I know some poker skin owners, I'll see if i can get some proper gender / age data.

[kingcobra]

I don't think there's a real big difference as far as marketing to different ages. It's mostly guys as we know but this doesn't mean that we shouldn't target the ladies as well as some sites already do. The most significant stuff is by country and by language especially if you're looking to shoot for areas which are undertargetted, although that's been going on for awhile as well. Searches are a pretty good guide though and you can't go too far wrong following the crowds.

[2pair]

Yeah I would definitely like to find out more. even beyond age and gender. I'm talking about looking at interests, SES, purchasing habits, etc