I moved this to the SEO forum.
Backlinks are links from other websites that are pointing to your site.
The number of backlinks pointing to your site, and the importance and relevance of those sites that are linking to you, is a ranking factor in all major search engine algorithms.
Your linking strategy is the approach you're taking in order to get other sites linking to your site. Some people use link exchanges exclusively, others come up with viral content that people will link to, and others use other strategies.
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